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In 2011, EastSide Property, part of EastSide Partnership, purchased George Best's family home in order to preserve the legacy of the east Belfast legend.

The family home is available to rent for visitors to experience life in the house for George before he left to join Manchester United in 1961. In 2021 the house was retro refurbished to how it would have looked in 1961 when George was aged 15.